Catering is quite a competitive field of business. Starting an event catering company is not as easy as it seems. You will have to face tough competition from hundreds of other event caterers in your area. At the same time you have to make sure that you serve the customer in the best possible manner with minimum of expenditures made in the process. Growing a catering business requires a lot of hard work because you are responsible for cooking as well as for marketing. In order to stand out, you will have to make your food, as well as service, stand out from the rest. So, whether you are starting a new business or already running one, then these are a few ways by which you can make your event catering company reach on top.
Ideas to make your catering business stand out from the rest
In order to make your event catering business stand out from the rest in your area, here are a few marketing and promotion ideas:
Online promotion- The first thing that an event catering company should do is plan a strong online marketing campaign. A catering company needs to show photos of their menu and service details on their website and Also keep customers informed via social media networking. These days customers are quite social which is why you can leverage on it for increasing the visibility of the business. Taking advantage of social media websites can help in building a strong audience. Blogging is a relevant way of promoting an event catering company and connecting with the local people.
Connect with people- Connecting with different people and looking for new ways to connect with them is quite important. An event catering company should try connecting and collaborating with wedding planners, sports clubs, social clubs, exhibition centers and convention centers to gain more customers. Connecting doesn’t mean talking over the phone, but it means visiting businesses personally to talk about your company and its work.
Traditional marketing- The traditional form of marketing is still very important and relevant, especially when it comes to the catering business. In traditional marketing, the use of leaflets is a great way of promoting the business. Discount vouchers, posters, signage are a few other ways of traditional marketing. Although the world is shifting towards digital mediums it is recommended to also take help of the conventional ways of promoting the catering enterprise.
Advertise in local publications- In order to get a major event delivered effectively, it is important to advertise in local publications as well. Try looking for event-based magazines in your area to spread the word. Newspapers and radio can also be used for advertising and promoting your company.
Host a tasting party or an event- Throwing a party to get more business is a tried and tested method. Host a tasting party for your potential customers is a great way of showing what you have to offer.
Get in touch with food blogger- Blogging is relevant and food bloggers are the best people to get in touch with. Look for blogs that have a good readership, convince them that you will become useful to them. Contacting bloggers is a great way to get business for your company.
Sign-up for notifications- An event catering company should sign-up for notifications regarding local events. Signing-up for events gives an opportunity to the companies to approach the event-organizers. Starting an event catering company is not only about cooking food only. A company needs to really work hard on promotions and in spreading the word to attract people who need your service. All the caterers these days are good at cooking, but not everyone is good at marketing. To run a company, good marketing skills and techniques are required along with high quality food and services
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