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Faint Glow
Writer's pictureLauren Bracy

Use Illuminated Signs To Boost Brand Awareness

Every business enterprise needs marketing tools to increase awareness for its brand. The promotional tools such as illuminated signs let visitors and passers-by know who you are, where you are, and what you offer. A neon or illuminated sign draws the attention of people, hence, the quality of your signs should be at par. Since neon signs are out of fashion, the modern light-emitting diodes (LEDs) are in trend and are much more energy-efficient than their neon counterpart. One can use the signage with colors of their choice and have them custom-made to their specifications.

Benefits Of Using Illuminated Signs

Illuminated signs are of various types. Whether you are traveling and looking for direction or walking into a shopping mall, illuminated signs help catch one’s attention, making it an effective advertising medium.

Unlimited Promotional Opportunities

LED signage such as RGB lighting provides a cost-effective solution with color-changing inflections. It has a dimming control feature and can produce over 4 billion color combinations that are sure to attract prospective customers, visitors and inform customers about new offers and discounts. One can customize illuminated signs based on the location, local code, and building size. A designer can create a unique commercial sign design package that offers unlimited possibilities for highly tailored branding.

Durability

LED signs made with high-resolution base fabrics and UV-resistant inks ensure that overlaid graphics and text appear sharp and crystal clear, even when seen from a distance. In general, illuminated signs glow for 30,000 to 50,000 hours.

Cost-effective

LED lighting is a cost-efficient alternative that has a great impact on a stand-alone piece. You can have the illuminated signs designed in a 3 sided masterpiece that stands at 150 feet. Which can have a complete light washing of the structure with 3 custom-designed light structures on each side for a highly economical and impactful lighting solution. Moreover, the multi-colored LED system allows one to change colors for the holiday season, weather, or to support a local sports team.

Lower Energy Cost

The biggest difference between LED illuminated signage and neon signage lies in power consumption. While neon signs use 4,000 to 15,000 volt AC, their LED counterparts use only 12 volts DC. Hence, by replacing the old non-energy efficient lighting system with a state-of-the-art LED system one can save 10% on energy cost per month and expect a return on investment within 2 years.

Safety Comes First

There are many day-to-day situations where visitors need to be guided. Visitors need to be guided through a parking lot, single events, or natural disasters. Illuminated signs provide easy visibility in an instance. When it comes to retail and healthcare, digital signage ensures that customers and patients are able to find their way through a building and find their way without enduring the hassles of asking people for direction. The bold and bright illuminated wayfaring maps serve as a beacon for visitors.

Since the illuminated signage is very versatile, it can also be used for displaying information such as estimated wait times, weather forecasts, news, and other important information. Moreover, eye-catching signage can provide real-time communication and steps to follow during emergency situations. It does so through bold and big letters and dynamic graphic presentation.

Conclusion

So, if you are looking for high-quality housing LEDs, up-lighting, or even internal illumination, there are solutions for everything. So, team up with a reputable LED illuminated sign designer if you are looking for the right kind of advertising tool to publish your promotions or limited offers. Go beyond basic neon signage and create influencing signage that draws customer attention and boosts brand growth round the clock.

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